Stone34 /

Sustainable commercial development firm Skanska contracted Gagner Design to develop the brand strategy and identity for a unique multi-use development in Seattle. After establishing the brand platform, I recommended a name and tagline for the site based on the well-known intersection of Stone Way, 34th Street, and the popular Burke-Gilman Trail. The trademark was then developed to reflect the traits of the brand platform, especially the sense of intersection and connection inherent in the location. The unique site was recently leased to Brooks Running Shoes and featured in the New York Times

Concept / Brand Strategy / Naming / Tagline / Design / HTML

 

  Trademark, with tagline


Trademark, with tagline

  Brand Guidelines, including Brand Platform


Brand Guidelines, including Brand Platform

  Website home page


Website home page

  Website subpage


Website subpage

  Lobby sign  (Photo: Lisa Picard)


Lobby sign (Photo: Lisa Picard)